go EVENTS, SAC (YMI) & the WIN Trust present The goNORTH Fringe hosted by HAIL

The Scottish Arts Council is actively involved in supporting music for young people in Scotland through its Youth Music Initiative (YMI) and this year in association with go EVENTS are providing a day of workshops and showcases. Later in the evening at the Hootananny the WIN TRUST will present a showcase of new acts from the Western Isles. Admission is free to all fringe events.

Wednesday 9th June

Music

THE IRONWORKS

YMI’s partnership with GoNorth aims to address one of the key areas the YMI has identified within the National Youth Music Strategy is ‘to develop appropriate ways to support and value Independent Music Making’. The theme for the YMI Day should be based around providing young people with support and advice on how they can take their first steps to engaging with the professional aspect of the music industry, this is not just for young musicians but also for potential managers, sound engineers, agents, promoters, PR etc. The seminars should also consider looking at speakers from different genres of music, in order to get a wider view on the music industry.

 Ideas for panels/ seminars/ workshops

 How to build a fan base

• How to approach promoters.
• How to get radio airplay
• Basic band marketing.
• How to record your first demo
• Protecting original material and arrangements (PRS etc)
• Digital marketing for bands.
• How to network?
• Working with a manager/ agent?
• Getting audiences for your gigs.
• YMI & Independent Music making (or a better title!)
• Support for young musicians/ businesses.

Screen & TV

3pm - The Network at Media Guardian Edinburgh International Television Festival
The Network is a 3 day event that runs alongside the main television festival held annually in Edinburgh. The Network gives new entrants a taste of working and networking with industry professionals, pitching and generally getting a feel for what working in television is like and what you have to do to break into this industry. Amanda Millen, Development Producer from HIE will also be on hand to share her experiences of working in the industry and how to be successful.

4pm - Dabster Productions
Dabster is owned and run by Richard Melvin an experienced Producer and Exec Producer for network, local and commercial radio in the UK. As well as having numberous hours of radio commissions from BBC Radio Scotland, Radio 4 and BBC Radio 5 Live, he also produces podcasts and packages for The Guardian, The Times and The STand Comedy Club. Richard will give an insight into his own career path, with advice on which pitfalls to avoid and the key to success.

Music

Hootananny

8:15 - 8:30: BURN THE SUNSET
9:00 - 9:15: SWEEP ACROSS THE HORIZONS
9:45 - 10:00: MATA MACDONALD
10:45 - 11:00: SINEAD CUNNINGHAM
11:45 - 00:00: SEAN HARRISON BAND

Mad Hatters

8:00 - 8:15: THE VOID
8:45 - 9:00: STEVE HERON
10:15 - 10:30: CAN'T SWIM
11:15 - 11:30: BLUEFIELDS

Panelists

Joachim Shotter
Joachim Shotter has been in the music industry for now over 20 years. Starting out with his group Nebula2 who classic rave tracks hit the national top 50 charts in the early 90's. He has since run several record labels with music ranging from techno to house and drum & bass. Currently Joachim is running the Back 2 You remix project website www.back2you.co.uk and lecturing on the music industry around the UK

Phil Ellis - Exclusive Entertainment
Phil runs a Music & New Media Management consultancy business (Exclusive Entertainment) He has worked in Music industry management for over 20 years with artists signed to Major Record Labels, Publishers & Independent labels.

His business has helped set up and run a number of record labels, developed and produced successful marketing campaigns for a number of major clients and has developed and delivered a number of specialist educational programmes.

Phil also worked with Armstrong Learning in the development of the Open Learning Materials for New Deal for Musicians. www.ndfmlearning.co.uk <http://www.ndfmlearning.co.uk/> and helped Armstrong learning achieve an Outstanding' award for the resources and additional opportunities in industry in a recent ofsted report. His work includes many projects at international level with School & College partnership's and with the wider music industry. He is a partner with a small label Babyboom Records

Phil currently manages Sony ATV/All Around the World/Universal Artist 'Jodie Aysha' who reached the Number 2 slot in the UK Charts with bass line platinum hit 'Heartbroken' staying in the top 30 for over 20 weeks, due to release her new single Pozer (currently on Clublands 16), Jodie is collaborating with a number of creative's such as Wiley. www.myspace.com/jodieayshah <http://www.myspace.com/jodieayshah> Phil also co-manages Jun Tzu www.myspace.com/juntzu a talented and outspoken Belfast rapper, now living in Manchester. Jun Tzu will release his new EP 'Troubles Comin' in the next weels on all the main digital outlets and his album 'The Troubles' will be released later this year.

Jun Tzu
Jun Tzu is a political Hip Hop artist & Poet from Belfast, Northern Ireland, currently living in Manchester. His music is inspired from his roots of growing up in Belfast and the troubles the Irish people have faced throughout history. His father was a leading member of the terrorist organisation, the UVF, before finding religion and becoming a preacher.

Jun Tzu started writing poetry as a child and has had a deep passion to express his views ever since. He also experiments with his music and delves into other genres such as Irish folk and acoustic.

Jun Tzu was a member of the British Urban Collective, a free nationwide youth music project that empowers Collectives of young people to write, record and promote their own albums for independent release under expert guidance. Jun Tzu provided lyric writing and song structure training. He has toured England with the MTV base 'I luv live' tour in 2007 and met one of the UK's most respected producers; Baby J, since then Jun Tzu has featured on Baby J's latest album 'Baby Food' which was released in October 2008.

Jun Tzu has independently released four mix tapes and sold over 6000 CD's hand-to-hand at shows and events throughout Europe. He is currently working on an EP to be released in advance of his debut album, The Troubles.

Lee Parsons
Is the co-founder and MD of Ditto Music. Lee and Matt Parsons started Ditto Music in 2006 and have ha d7 UK Top 40 singles, all with unsigned artists.

Whether you want set up your own record label, become chart eligible, sell your music on pre-release , SMS or sell music on our network of over 700 stores, Ditto Music means more choice and more exposure. We have had 7 UK top 40 singles, all with unsigned artists and seen artists like Doug Walker go on to sign 7 figure record deals.

As well as selling your music on stores like iTunes, Napster, Rhapsody, Emusic , Tesco, HMV, 7digital etc, we cover new stores like Spotify, we7, Touchdiva , Beatport, Zune and hundreds more. We give you free barcodes, free ISRC codes , detailed online sales analytics and a fixed release date.

Ditto are working closely with Sentric Music to gain new sources of artist revenue. Sentric have recently placed music into TV shows such as "The Hills" and "Paris Hilton's Best Friend." All artists signing with Ditto will have their music pushed for sync opportunities.

Chris Williams
Chris is co-owner of Babyboom Records www.myspace.com/babyboomrecordsuk <http://www.myspace.com/babyboomrecordsuk> and has travelled the World speaking at music industry events. With a very good ear for music, Chris is the A&R manager with the label and has discovered music and artists from around the world. One of his findings are Japanese Band 'Mothercoat' who play Go North on Thursday and Rockness on Saturday as part of their UK tour. Chris is also a singer, writer and former radio DJ.